Bayleaf Indian Cuisine - Fort Smith, Arkansas
- Client: Bayleaf Indian Cuisine
- Year: 2024
- Author: Makfusion
Overview
Bayleaf Indian Cuisine is an authentic Indian restaurant located in Fort Smith, Arkansas. Our team at Makfusion partnered with Bayleaf to develop a premium e-commerce website that allows customers to conveniently place orders online and pick them up at their convenience. The project was initiated around May 4th, 2024, and is maintained full-time by us, including regular plugin updates and WordPress maintenance.
Design and Development:
The website was crafted with a luxurious dark green and gold theme to match the restaurant’s brand aesthetic. Built on WordPress with WooCommerce integration, the site features a seamless ordering experience, optimized for speed and performance. We integrated Stripe as the payment gateway, ensuring secure and smooth transactions.
SEO and Analytics:
We performed SEO optimization, connected the site with Google Search Console, and set up GA4 analytics for detailed traffic and performance insights. Our efforts helped the restaurant gain visibility, with organic search contributing to a steady stream of visitors and significant local engagement.
Social Media Marketing:
To boost Bayleaf’s grand opening and community awareness, we executed a targeted social media strategy. Our team utilized Facebook groups and regular postings, including high-quality food graphics and reels. This strategic campaign generated substantial reach and engagement within the Fort Smith community, driving traffic to both the restaurant and the website.
Key Social Media Metrics Achieved:
Total Views: 260.9K
Reach: 42.4K
Top Post Engagement: Thanksgiving Special – 4K views, 26 reactions
Top Offers: 15% Off November Special – 3.9K views, 25 reactions
Top Content Formats: 80 photos, 40 reels, 11 videos
Best-Performing Platforms: Facebook photos and reels generated the highest interactions and reach.
Key Website Metrics Achieved:
Total Sales: $9,294.96
Orders Processed: 255
Products Sold: 861
Top Categories: Bread/Naan, Non-Veg Specialties, Veg Appetizers
Top Products: Garlic Naan, Butter Chicken, Chicken Tikka Masala
Organic Traffic Growth: 23K impressions over the last 90 days
New Visitors: +112.7% increase
Returning Visitors: +68.5% increase
Technologies Used:
WordPress with WooCommerce
Stripe Payment Gateway
GA4 for Analytics
Facebook & Instagram Targeting for Social Media Engagement
Finial Results Of the Project
- Premium Design & Branding
- Uniterrupted ordering, Sms & Email Notifications
- Monthly Maintenance & Updates
- 260k+ Engagement for Social Media
- On point & Area precise Marketing
- Customer Satisfaction on Design & Marketing
User Experience
Customer Satisfaction
Ongoing Maintenance: Makfusion handles all site updates, security patches, and plugin management to ensure the website remains fast, secure, and up-to-date.
SEO Keywords:
Indian Restaurant Fort Smith
Order Indian Food Online Fort Smith
Best Indian Food Arkansas
Bayleaf Indian Cuisine Online Ordering
We are proud to have contributed to Bayleaf Indian Cuisine’s online success and community reach. This project showcases Makfusion’s expertise in restaurant website development and digital marketing strategies.
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